Located inside the London EDITION hotel in Fitzrovia is Punch Room, a modern reincarnation of London’s 19th-century private clubs. Working closely with the team there we designed their new cocktail menu - Inception.
Case-bound with traditional linen and antique marbled papers, the book takes design cues from traditional book making and typesetting, echoing the new menu concept which takes its inspiration from historic figures from the last four centuries.
We also created a set of pop-art style illustrations to accompany each chapter, giving the book a vibrant and contemporary edge - perfect for this luxury boutique hotel.
