Hold The Vision is a creative project management company specialising in delivering long-term urban regeneration projects. We designed and developed a purposefully non-corporate, progressive brand identity inspired by the idea that Hold The Vision is a mantra often used within the sector.
The commission consisted of creating a new logo and business card design together with a template-based, branded document for client use in giving presentations or submitting branded pitch documents. The Hold The Vision logo is typeset using the high legibility fonts utilised for eye chart tests providing a subtle link to brand name.
