Gray Whale Gin

Client: Golden State Distillery

Category: Spirit Label Design

We were asked by the Golden State Distillery to design a new bottle for their first product which has since gone on to win a Platinum SIP Award for Design and the overall winner of the Las Vegas Brand Bottle 2018.

Taking direct inspiration from their namesake, the Gray Whale that travels along the beautiful Californian coastline, we created a tail motif illustration that includes the 6 botanical stops along the way. Hand crafted from Californian botanicals, Gray Whale has all the flavour of the Golden State.

To achieve this fresh, oceanic design we decided to print direct to bottle, leaving the clean white line to stand out on the aquamarine glass.


Supporting Materials

In additional to the bottle, we also created designs for a one colour shipping case, an etched cocktail stirrer and decals for a VW camper van.

With the assistance from the two children of the Golden State Distillery founder, we also put together a collection of unique botanical illustrations that sit along side the rest of the design.

We are also delighted to announce that Gray Whale gin won the 2018 Brand Battle at the WSWA convention this year in Las Vegas.


Creative Collaboration 

We wanted to tell a story about how Grey Whale Gin is a family venture and so put the young daughters of our client to work. We set things up with an illustration pack and they faithfully traced and drew many of the assets used on the supporting materials such as sell sheets and point of sale.