Fords Gin know how to throw a party and what better excuse than to celebrate their 10th Anniversary at Tales of the Cocktail in New Orleans. We designed a range of printed and digital media to help promote this special event and bring the venue to life on the night.
Building upon the core Fords Gin brand identity we created a bespoke art deco pattern that features subtle nods to the architecture of New Orleans. Used heavily throughout the event branding, the illustrated pattern is designed to seamlessly repeat, allowing it to be used in a wide variety of formats from square social media posts to ultra-wide LCD screens positioned throughout the venue.
Based on the success of this design, the same approach to colour and use of art deco pattern has been carried into Fords Gin global travel retail projects.