The Civic

Client: Sarah MacKay

Category: Hotel Branding / Signage

The Civic is the food and beverage offer at East London’s newest hotel. United Creatives were asked to create a brand identity for this new meeting and eating space and we started by envisaging a meeting space in plan and how the Romans were the people who built the first true civic spaces. This led to a brand that is architectural and structured in its presentation with the frame echoing the typographic forms of the brand title. Working in a number of ways the brand forms a toolkit for signage, window signage, patterns, stationery and digital.